Amélie Macarons is a Paris-based artisanal pastry brand that creates premium handmade macarons.

Challenge
The project aimed to transform the brand’s craftsmanship into a distinctive visual identity that could stand out in the highly competitive Parisian patisserie market.

Approach
We created a visual identity inspired directly by the product’s shapes, colors, and textures.

System
The identity system combines:

• circular geometric elements inspired by macarons

• a bold color palette

• consistent packaging and retail applications

• a playful yet refined visual rhythm

Outcome
The final identity gives the brand a distinctive and contemporary presence, balancing artisanal quality with modern design culture.