Ras Assicurazioni is a historic Italian insurance company.

Challenge
To translate an abstract corporate message into a tangible and memorable visual system.

Approach
We developed a symbolic visual language based on everyday work tools.

System

• conceptual graphic system for slogan communication

• scalable visual identity across formats

• institutional and editorial communication

• large-scale installation design (HQ Milan)

Outcome
A powerful corporate communication system transforming abstract values into visual identity.