Laden is a home appliance brand historically distributed in the European market, specializing in washing machines, refrigerators, and dishwashers. The brand belongs to the Whirlpool Group.

Challenge
We aimed to redefine and unify the brand experience across a fragmented product ecosystem, ensuring consistency between physical products, packaging, and user interfaces.

Approach
We developed a rebranding and design system that creates a coherent visual and functional language across all product touchpoints.

The work aligned industrial design, packaging, and interface communication into a single recognizable system.

System
We applied the design system across:

• brand identity and rebranding framework

• interface iconography for home appliances

• product UI design language

• packaging system for appliance lines

• visual consistency across product families

Each element formed part of an integrated product communication ecosystem, bridging physical product experience and user interaction.

Outcome
The project established a unified and contemporary brand system for Laden, improving clarity, usability, and consistency across its appliance range within the Whirlpool Group portfolio.

Design becomes more effective when product, interface, and communication operate as a single system rather than separate layers.