Bellevue Hotel is a 5-star hotel in Cogne, Italy.
 
Challenge
To define a visual identity that balances luxury positioning with an informal, welcoming character.

Approach
We developed a brand identity system based on expressive typographic gesture.

System

• hand-painted style logotype

• visual identity system for hospitality touchpoints

• menu and guest communication design

• merchandising applications
 

Outcome
A distinctive hospitality identity combining elegance with a more human and informal tone.