Client
Fiera di Brescia
Field
Category

Exhibition design project dedicated to the evolution of lighting, featuring over 60 historical and contemporary lamps.

 

Challenge
To design a coherent communication system capable of guiding visitors through different lighting categories while enhancing the cultural narrative of the exhibition.

 

Approach
We developed a structured visual system integrating exhibition design, graphic identity and editorial communication.

 

System

• custom icon system for lighting categories

• spatial design of exhibition islands

• information hierarchy system for visitor guidance

• editorial catalogue design (curated by Alberto Bassi)

 

Outcome
A cohesive exhibition experience where spatial design, graphics and editorial work together as a unified narrative system.